Client workOngoing
Ania-Ra Psychiatry was expanding its care to children and adolescents. The site needed to welcome a new kind of visitor, a parent looking for care for their child, without disrupting a site patients were already using every day.
The problem
Ania-Ra's site was written for adults looking for care for themselves, and the navigation was sized for exactly those pages. The new service changes who's reading. The reader of a children and teens page is usually a parent, often arriving after a hard conversation with a school, a pediatrician, or their own child. They're not browsing. They want to know three things: does this practice treat what my child is going through, what will the process actually be like, and how do I start.
The page had to answer those questions in the practice's existing voice and visual identity, so it felt like a natural part of the site rather than a bolted-on addition. And because patients book through the site daily, the work couldn't put the live site at risk.
Ages served and telehealth coverage stated plainly up front, before anything else asks for attention.
Every condition card leads with a plain description, and some names use the words families use, like "Trauma & Big Feelings" and "School & Social Stress," so a parent can recognize their child without knowing the clinical term.
Four plain steps, ending with Trust & privacy: age-appropriate confidentiality for teens, balanced with the involvement families need.
Only now does the page ask for the booking, split by private pay and insurance so no family has to work out which applies after they've clicked.
What I did
I started with the reader, and ordered the page around a parent's questions in the order they tend to arrive, as the walkthrough above shows.
For the visual design, I worked from the site's own system rather than inventing a new one: the same typefaces, palette, photography treatment and button styles, pulled directly from the existing theme. Consistency here isn't just aesthetics. For a healthcare practice, a page that looks different from the rest of the site reads as less trustworthy.
The build was deliberately contained. The page carries its own styling, so its design stays on the page. It can be edited in the normal WordPress editor, and revised or removed on its own. For a small practice, that means no dependence on a developer for everyday text changes.
The old header was built around four links. On wide screens it split them around a centered logo; at medium widths the links dropped below the logo and Book Now was no longer in view. There was no room for Children & Teens, so I reworked the header to hold five links and Book Now on one line, with room to grow as the site does.
New
The old mobile menu listed the four pages and nothing else. For a practice, booking is the action that matters most, so Book Now is in the menu too, one tap away on any phone.
What was delivered
Outcome
The page launched on September 24, 2026. It uses the site's own typefaces, palette and buttons, sits in the navigation across the header, footer and mobile menu, answers a parent's main questions on the page itself, and routes them to the right booking option.
Its sections are built from core WordPress blocks, so the same layouts can be reused on other pages of the site.
Adding a new service or patient group to your practice's site? I'll start with who you're trying to reach and what they need to know before they book, design it from your existing brand, and make it reachable across your live site, from every page and the mobile menu, without putting what already works at risk.
Have something difficult to build? Tell me about it